Essential Website Tools
- Responsive Website Design (RWD)
- Search Engine Optimisation (SEO)
- Call-To-Action (CTA), Landing Page & Thank You Page
- Social Media
- Marketing Automation Software -HubSpot.
- CRM - HubSpot
Responsive Website Design/Redesign
InsightFuture Marketing will help you in creating a responsive website design. It is now an SEO requirement, without it Google will penalise your website ranking if it's content doesn't adjust to the user’s screen size or device width.
A website to be part of your Content Strategy framework. It addresses the “What” motivates customers to engage in your website. Ensuring you have the right content and keywords, will attract and convert the right type of customer. A website is a crucial tool in achieving an effective Inbound Marketing Methodology to Attract, Convert, Close and Delight your future and loyal customers.
The best SEO (Search engine optimisation) strategy is to have a robust Content strategy. SEO is an essential part of this framework in building an online presence. The potential benefits of SEO primarily focused on increasing rankings, but the breadth that InsightFuture focuses on extending far beyond this:
Increased traffic / Increased conversions (leads, customers, sales) / Increased visibility / Finding targeted audience aligned to your personas, qualified, ready-to-purchase / Long-term positioning in your market space / Exposure to your defined audience /Gaining industry authority.
We help through page optimisation (keywords, page titles, images, metadata) and optimising strategic links, social media and networking sites. The strategy pursued follows your content marketing plan, with the right content to achieve an organic ranking.
Call-To-Action (CTA) & Landing Page
To be successful Call-To-Action and Landing pages are a crucial part of the Inbound Marketing Methodology, where visitors are converted into leads.
Through implementing best practices will ensure you have a robust lead generating framework linked to efficient online campaigns.
InsightFuture marketing will assist in setting up your social media (Facebook, Twitter, Google+, YouTube and LinkedIn) to maintain a consistent, clear executed message across all the social platforms that best suit your profile.
marketing automation software
InsightFuture marketing utilises Hubspot marketing automation software. The software provides the framework to automate the actions required to set up Inbound Marketing Methodology (Attract, Convert, and Close & Delight).
The software lets you tailor content and messaging to specific segments of your leads, creating more personalised experiences for them. This highly-targeted approach will help you close more deals, generate more revenue, and delight your existing customers. We have the expertise to make this a standard inbound marketing practice within your organisation.