In establishing a Content Strategy, InsightFuture Marketing focuses on planning, creating, delivering and managing content in line with your business goals. Mapping out a framework to include more than just the words on the page, but also the images, multimedia deployed and the Who, What, Why, When and Where. The content strategy provides the substance between the user needs and the business interests. In establishing a well-structured framework that targets a clearly-defined audience will drive profitable customer action.
Outline the Roles/
The content strategy provides the framework for your content marketing plan focusing solely on creating, measuring, and publishing content marketing pieces for specific audiences. It addresses the “Why” of your overall strategy and the “What” motivates customers to engage. It establishes a regular checkpoint to ensure that you’re inbound marketing program continues to meet your business goals. The “planning” element of your program provides the thread throughout your content marketing framework.
Your content strategy helps you understand why you are creating content in the first place and what business objectives you’re trying to achieve.