Blog

You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win
— Zig Ziglar
Personal approach to content marketing strategy

Our personal approach to content marketing strategy will help you shine while owning your media space. We place you in the driver seat to become your own publisher to compete in the new digital marketing world. Our goal is to help you reduce your dependency on expensive traditional media. Instead of you renting media space you now own the space, with your own publishing timelines while still conveying a message of vision, influence, and brand equity. Instead of continually feeding money into a media money pit, we measure the return on investment and analysis the most effective communication channel for your brand.

Educate first, Sell Second

Content marketing replaces the traditional marketing method of pitching your products or services to the client. It’s the art of communicating with your customers and prospects without selling. Instead, you are communicating with your future and loyal customers with intelligent and educational information to empower them to make a more informative purchase decision. If you deliver consistent, ongoing valuable information to clients, you’re building trust that ultimately rewards you with their business and loyalty.

If Your Content Marketing is for Everybody, It’s for Nobody
— CMI (Content Marketing Insitute)
We might be smaller except we try harder

Who Are We

InsightFuture Marketing provides an insight into content marketing principles for Medical Technology companies and Aged Care Service providers that has revolutionised the way a business connects with future and loyal customers. This revolution has occurred due to the multiple digital platforms available. For example, WordPress (for a blog/web design); Facebook (social stories and presence); Twitter (for your informative dialog) and marketing automation software. We provide an insight into how your business can engage in this dynamic marketing revolution starting with a content marketing health audit.

We concentrate on small to midsize business in the Medical Technology industry and Aged Care Service sector, focusing on developing and implementing your content marketing strategy. Working in partnership with you, will provide a greater insight into your customers and brand to produce informative, intellectual and story-telling content that supports your business goals.

Let's Get Started

To start the process, we do a health audit to clarify what is needed to sustain a healthier content marketing pulse that provides you with a stronger connection to future and loyal customers. The next step is to develop a content strategy and fill in the gaps. Last stage is to create e-tools that best suit your content profile. Together we can find the solution to create and distribute valuable, relevant, and consistent content to attract and retain a clearly-defined audience.